Farewell Twitter

It’s taken me a long time to come to this decision but it’s time to say goodbye. I am closing my Twitter account.

It’s not because of the growing volume of antisemitic tweets, or the racism, misogyny, lies, and fake news that fill its threads. It’s not because of Elon Musk, or his decision to rename the platform as X. It’s not because of Musk’s connection with president-elect Trump.

Well, those are some of the reasons. But also, it’s because I no longer have use for Twitter, or the time suck it’s become in my online life.

I joined Twitter in January 2013 as a way to connect with other authors. I had just published Valley of Thracians, and I was eager to promote the book. Initially I had great success on the platform, quickly building up a following. I made efforts to connect with each and every follower on a personal level. My tweets were being read. Followers were clicking through to my blog and amazingly, I was selling my book.

I wrote about those early Twitter days in How I Got 10,000 Twitter Followers in Less than 10 Months.

I believed I had become an expert on the social media platform. In June 2016, I published an article entitled Ten Most Important Things You Need to Know About Working with Twitter on the Huffington Post. In the article I explained my Twitter Philosophy. “Engage, do not sell” was my advice to fellow authors. My advice was so extensive that I published a follow-up article entitled Five More Things You Need to Know About Twitter.

At that time, I had 35,000 followers. I was using Hootsuite to schedule and publish multiple tweets throughout the day. I tweeted about my books, included links to my blog articles, and shared my book reviews. I tweeted about Bulgaria, about Israel, and about the craft of writing. My tweets were being read.

In August 2016, I wrote on Medium:

Using Twitter has been, for me, a way to promote my writing. When I post a blog article, I tweet about it to attract eyeballs, to get as many readers as possible. To make a name for myself.

Maybe that was a successful mission then, but I no longer see any benefits from using Twitter.

The platform has suffered in the Musk era, with scores of my followers no longer active, or who have already closed their accounts. A tweet of mine which would previously get hundreds of impressions can no longer get more than 50. No one is actually reading what I tweet. There are no clicks, visits to my blog, or sales of my books.

It’s become a waste of my time and a burden to maintain the account. I had reached a peak at 44,000 followers; that number is now down to 36,800. Nearly all of those followers have inactive accounts. None of them will miss me, just as I won’t miss any of the 24,900 people I currently follow.

I don't plan to replace Twitter with Bluesky or any social media alternative. No more tweets for me. Twitter served its purpose and then lost its luster. It’s been a long road which has now come to its end.

Goodbye Twitter.

Related articles:

How I Got 10,000 Twitter Followers in Less than 10 Months

Ten Most Important Things You Need to Know About Working With Twitter

Five More Things YouNeed to Know About Twitter

My 100,000th Tweet. What’s It Worth?