I saw a commercial on television the other day depicting some well-known food products and linking them on a map to their countries of origin. One of those items was Bulgarian Cheese and it was displayed against the map and flag of Bulgaria.
Wait a minute, I thought. There is no Bulgarian Cheese in Bulgaria! That’s just another urban legend, created by the mad men of Israeli marketing.
Having lived and worked in Bulgaria for two years, I can state as a fact that there are only two kinds of local cheese sold in Bulgarian supermarkets. All hard yellow cheese is called Kashkaval, and all blocks of white cheese are somewhat similar to Feta.